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The 15 best search engines for 2023

1. Google
Google is undoubtedly the most widely used search engine, with a market share of over 80%. Google also accounts for about 95% of mobile traffic.
Google is a good choice when it comes to getting organic or paid search queries because of the traffic opportunities. The downside, of course, is that virtually everyone is competing for the same traffic.
Remember that Google's algorithm strives to satisfy users' needs directly on Google without them having to open any links, just like Featured Snippets. Because of these options and Google's wide distribution, you might find it challenging to attract the website visitors you want.
2. Bing
15% of searches in the United States are conducted through Bing, Google's biggest competitor. The third largest search engine in the US, Yahoo, is also powered by this engine.
The design of Bing's search results pages is strikingly similar to Google's, with the same categories, white background, blue links and green URLs.
However, Bing also offers "Rewards"," a program that awards points for using the search engine or online store. You can then exchange these points for things like gift certificates or donations to charity.
3. Yahoo!
Yahoo! may not have the clearest search engine interface, but it is in third place in our ranking, with a share of less than 3% of the global market.
Bing is the engine of Yahoo!, so the search results of the two search engines are quite similar. With more than 600 million monthly visitors, Yahoo! is still an important search engine in its own right.


4. Yandex
Yandex, a Russian search engine, holds about 2% of the world market. But in its own country, where Google is second, it's the most used search engine. If you operate internationally and want to target Russian customers, there are a few things to consider.
For example, Yandex offers a number of quality marks or indicators that can be displayed alongside search results. The Website Quality Index, sometimes referred to as SQI, is one of the most well-known metrics for determining how useful a website is to users.
Yandex, like Google, determines whether a user's search query has a local intent before displaying results that are specific to that region. You need to set a website region in Yandex Webmaster Tools to take this into account.
DuckDuckGo advertises itself as "The search engine that doesn't track you" and might be worth a try if you have concerns about targeted advertising or don't want your search data stored.
Since DuckDuckGo doesn't track, collect or store any information, you can safely perform a search without worrying that you'll be flooded with advertisements afterwards. It's important to note that DuckDuckGo still displays advertisements, just not customized ones.
Also, compared to other search engines, DuckDuckGo offers a simple UI and only one search page. By the end of 2022, DuckDuckGo was averaging nearly 95 million direct searches per day, slowly but surely gaining ground in the search market.
6. Baidu
With a market share of over 63%, Baidu is by far the most popular search engine in China. The search engine has a white background, blue links and green URLs and is similar in appearance to Google, except that it's in Mandarin. Similar to Google, Baidu is also looking to add more advanced elements to its SERPs.
Baidu is an excellent choice to consider if you want to connect with the Asian market.
However, the search engine restricts websites that support democracy and filters some photos. If you want to compare search results, Google offers a longer list of results.


Ask.com, formerly Ask Jeeves, is a search engine specifically designed to provide answers. Ask.com states that its goal is to "enable curious people to find the information they need"
Ask.com's user interface is similar to Yahoo's. Unlike Yahoo, which is powered by Bing, Ask.com is a standalone search engine. The majority of users visiting Ask.com are from the United States, 51.8% of users.
8. Naver
With a market share of 28.81%, Naver is the second largest search engine in South Korea.
There is no English version of the Naver website, and the entire user interface is written in Korean.
But Naver is more than just a simple search engine. Visitors to the site have access to news articles, search engine recommendations, and much more.
Since Naver is a specialized search engine, it does not scan and index the entire Internet. Make sure that your search engine optimization meets the standards of the second most popular search engine in South Korea when targeting the South Korean market with your content.
9. Ecosia
"The search engine that plants trees" is Ecosia. With the money it receives from searches, Ecosia plants trees in endangered places for every search a user performs through its website or free browser extension. To date, Ecosia has supported 146 million trees.
Ecosia's popularity is growing, but it is particularly popular in Germany, where the company is based. Ecosia has increased its market share among search engines worldwide by 0.11%. Similar to Yahoo!, Ecosia is also powered by Bing.


10. AOL
AOL, formerly known as America Online, is a search engine and online media company. The site design includes a search bar, national news articles, local news, and weather. 86.38% of AOL's visitors are from the United States.
Another form of search engine is Internet Archive. Internet Archive, as the name suggests, is a free repository for websites, software, music, movies, and other media.
Users can sign up for a free account and upload their content to the archives, rather than trying to rank in this search engine as bloggers would with other search engines.
The majority of Internet Archive's users live in the United States. However, the search engine is also becoming more popular in other countries such as India and the United Kingdom.
Founded in 2000, Gigablast indexes hundreds of millions of pages with the least possible use of hardware. Gigablast provides large-scale, high-performance, real-time information retrieval technology and services to partner websites. The search engine offers a variety of features, including topic generation and the ability to index multiple document formats. This search results delivery mechanism gives the partner a "turnkey" search capability and the ability to instantly provide search with maximum scalability and minimum cost. Gigablast is one of the few search engines in the United States that maintains its own searchable index of over one billion pages.


Startpage is a Dutch search engine company that emphasizes privacy as its distinctive feature. The site advertises that it allows users to get Google search results while protecting users' privacy by not storing any personal information or search data and removing all trackers. Startpage.com also offers the " Anonymous View" feature, which allows users to open search results through a proxy to increase anonymity.
Startpage.com began as a sister company to Ixquick, a metasearch engine founded in 1998. The two websites were merged in 2016. In October 2019, Startpage received a significant investment from Privacy One Group, a subsidiary of System1.
14. Qwant
Qwant is a French search engine launched in February 2013 and operated from Paris. It's one of the few search engines based in the EU. Qwant claims that it doesn't use user tracking and doesn't personalize search results to avoid users being trapped in a filter bubble. Qwant has three main entry points: the regular homepage, a "light" version, and a "Qwant Junior" portal for children that filters results.
Qwant search is powered by Bing. Qwant has also confirmed its use of the Bing advertising network. As of May 2021, Qwant is the 105th most visited website in France and the 1415th most visited website in the world.
15. Quaeror
Quaeror is a newcomer among search engines. Based in Europe, the company is just getting started and promotes itself as a "searchable, fast and private search engine." It's important to note that Quaeror displays ads, but not customized ones. Quaeror ads are a cost-effective marketing strategy, one of the most valuable and reliable ways to reach new customers and retain existing ones. Quaeror maintains a URL submission page that allows you to ensure that the most important pages on your site are quickly added to the index. Any submitted page can appear within a few days, provided it's not spam.

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